The marketing data of Nike

Recently, sports and leisure styles have become popular in the fashion world, and sports shoes have been used to mix and match various costumes, so I became interested in this topic. This trend has also intensified competition among major sports shoe brands. In my reptile project, I used Selenium to analyze sneakers and user review data on the FinishLine website.

I chose Nike and Adidas brands for comparative analysis because they are the two largest brands on FinishLine.

I decided to focus my research on running shoes and casual shoes because the two brands produced the most in both types. This data once again reflects the popularity of sports and leisure, because these two are the most common types of sports and leisure style.

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