In 2017, Tanjun crushed Converse’s Chuck-Taylor All-Star Low, Adidas’ Superstar and a variety of Air Jordan shoes, becoming the most popular sports shoes in the US market.
However, Tanjun’s good days are now experiencing some problems. According to market research firm NPD Group, in September 2018, Nike Tanjun’s sales declined, which led to a decline in the overall market for the sports shoes market.
“There is a lack of hot-selling products on the market to drive industry growth,” said NPD Group analyst Matt Powell in an interview with Footwear News. “This vacancy has pressure on the entire sports shoe market… if brands and retailers want To get consumers to spend in the holiday shopping season (a series of holiday shopping seasons after Halloween), they have to work harder on product quality.”
Recently, the NPD Group announced the US sports retail industry report for the past two months. The report shows that sales of sports shoes in the US market experienced a decline in August and September compared to the same period last year.