Footwear products set off the responsibility of sports brand revenue. However, according to the American Consumer Satisfaction Index (ACSI)’s 2018 non-durable product report, consumer satisfaction with sports shoes has declined by 1.3% overall this year, ranging from 1 to 100 in terms of satisfaction, overall for consumers. Satisfaction fell to 79 points.
According to the brand, Adidas’ customer satisfaction fell by 4% to 78. But Adidas performed better than Nike. Nike’s consumer satisfaction fell by 3% to 77 points.
The survey randomly selected 5,315 consumers in the United States and conducted an intentional survey by mail between October 2, 2017 and September 28, 2018.
The sneakers boom has also shown a downward trend with the arrival of autumn and winter. Puma’s chief executive, Bjorn Gulden, said at Hummer’s recent earnings conference call that “the sneakers boom has slowed.”
Recently, the report of the market research organization NPD Group also pointed out that in September 2018, sports brands including Nike, Adidas and SKECHERS showed a decline in sales.