In April 2017, Adidas CEO Kasper Rorsted said in an interview with Chinese media that the current capacity of the Atlanta Express Plant is about 1 million pairs a year, just like the fast factory in Germany. “The goal of investing in such a fast factory is to develop better technology and apply this advanced technology to our current production,” he said.
Rorsted believes that, at least for the moment, what the two factories are doing has not brought much change to the entire industry. “We want to be able to do a 3D scan of your feet so that you can know the shape of your feet and then make a 3D model based on the results of this scan, so that the production of the shoes is completely tailored to your foot type.” Kasper Rorsted said, “A market like this actually has a small share of the entire market.”
In April 2017, Adidas announced that there will be 5,000 pairs of Futurecraft 4D running shoes with a 3D printed midsole that will be available for sale in the fall and winter of 2017. At least for now, the scale of the 5,000 pairs relative to the output of other factories is very small.